Xeon Protocol Launching teaser

Client: Xeon Protocol

Briefing: Create a short animation to be used as a small teaser on social media for the Launching of Xeon Protocol. The idea was to tell a story of a person receiving an unknown ledger which will be used as a device to activate a portal into his computer. The video should appeal to an audience of 15 to 30 years old and should hold a certain vibe of keen mystery.

Process: We created a 40-second POV style animation to enhance the mystic and exclusive vibe of the video. This method also helped increase the intimacy with the audience and aided them in focusing on the branding and message of Xeon Protocol. With the POV style animation, we had to pay special attention in creating the sets and props to make them very easy to "read" but also not distracting because we didn't have any establishing shots but needed the viewers to immediately understand the set-up right from the start and then focus on the story.

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