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Batz character design and animation

Client: Batz

1.Atari. Moodboard.png

Briefing: Create a Bat mascot character for the brand about the concept of "ultrasound money". The character has to be cute so that it can appeal to a wider audience. The words "ultrasound waves" and "fire/burn" should be incorporated, but "cute" is of the utmost importance.

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Showcase 1
Showcase 2

Process: For this project, the character building was crucial and to be "cute" was a bit too vague, so we explored several sketches while still keeping close to the basic features of a cute character, which are a rounded shaped body, big round eyes, big round ears and fewer micro details. Once we nailed the character form, we created the body and facial rigging, then several small animations to be used as promotion and web assets.

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Breakdown:

  • - Art Direction

  • - Research & Conceptual

  • - 3D modeling and texturing

  • - 3D animation

Behind the scene

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