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ATARI-X web3 introduction Promo

Client: ATARI

1.Atari. Moodboard.png

Briefing: Create a short animation to be used as a small teaser on social media for Atari X, the new Web3 branch of Atari. The idea was to show that Atari was growing and diving into the future while still displaying the lasting quality components that once advanced the name ATARI.

1.Atari. Moodboard_compressed.jpg

Process: We created a 1:1 looped animation in which the ATARI logo glows up from its rusty shell. The elements around the scene were picked from famous iconic Atari games and consoles. The Centipede was created as the main character of the piece to lead the growing transition hinting that the alien electric Centipede was to revive and bring Atari back to life into the Metaverse.

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Breakdown:

  • - Art Direction

  • - Research & Conceptual

  • - Storyboard

  • - 3D modeling and texturing

  • - 3D animation

  • - Compositing

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